IKEA Damansara is in the Top Ten of the World’s 400 IKEAs

IKEA Damansara – credits to Edgeprop.my

Petaling Jaya, Jul 2 – “IKEA Damansara is consistently in the top ten of the world’s four hundred IKEAs” says IKEA Shopping Center Director for Southeast Asia Thomas Malmberg.

“Sometimes it drops from the top ten, but most of the time, it is right up there with our best shopping malls in the world. And with our new IKEA Cheras, it is rising fast and quickly becoming a top ten contender too”.

With an opening statement like that, what is it that works with IKEA, that other retailers do not seem to have, as most malls contend with lower footfalls due to an overall subdued retail performance in Malaysia?

“What we do, at Ikano and at IKEA, is not just to sell things and hoping people would buy it. What we want to offer is an experience for our customers, so that they come to Ikano to enjoy a good time while they are there.”

“Our anchor tenants do things well in this regard. For instance, Ben’s Independent Grocer offers people the opportunity to dine and have a drink or two, while doing grocery shopping. Another example is electricals and electronics retailer Harvey Norman, offers that similar experience that customers can enjoy. You can spend a whole day there just experiencing new things,” he says.

Ikano Power Centre Shopping Centre (IPC), Mutiara Damansara is one of two IKEA-anchored shopping centres in Malaysia. The other one is MyTown Shopping Centre, Cheras.

IPC falls under the Ikano Group of companies, owned by the Kamprad family of Sweden, which founded IKEA.

Credit / Source: www.awanireview.com

Monday July 2, 2018

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